DAISI JO

Modeling Career Reaches New Heights with Times Square Advertising Placement

As many of you know, I have been modeling for a beauty campaign with Defiance Beauty over the past year. I truly believe in their mission of inclusivity in the beauty industry and creating high-performance makeup for all skin tones. Defiance recently launched a huge new advertising campaign in New York City to promote their latest products and collections. I was thrilled to learn they wanted to feature me on a Times Square billboard as part of this campaign. Times Square is iconic, seeing my face up there felt surreal.


When I first visited NYC and saw the billboard in person, I was completely shocked. It’s one thing to model for ads, but seeing myself 30 feet tall in the heart of the city took it to a whole new level. Scrolling through Instagram, I still can’t believe people are spotting and tagging me. 



Modeling for a brand like Defiance Beauty has been an amazing experience. I’m so grateful for their belief in me and this incredible opportunity. I knew I needed to document my genuine reaction, so I videotaped myself seeing the billboard for the first time. Uploading it to my Instagram reel was a way to share my excitement and gratitude with my followers.


The positive response I received encouraged me as I continue pursuing my dreams. Partnering with innovative brands like Defiance has helped elevate my career to new heights. I can’t wait to see where this journey leads next. Be sure to check out Defiance Beauty for more about their inclusivity mission. 


As a modelpreneur, I’m continuously striving to grow at the intersection of modeling and entrepreneurship. If you want to learn more about how I balance runways with building my own businesses, sign up for my Modelpreneur newsletter. I share tips, resources, and behind-the-scenes insights each month to help other models expand their careers off the runway. You can get exclusive access to my next e-book, special discounts on my online courses, and be the first to hear about upcoming projects and campaigns by signing up here: the-modelpreneur-newsletter.ck.page/signup


Become part of my Modelpreneur community and gain insights into leveraging your skills and visibility as a model to take your career and brand to new heights. I’m dedicated to empowering others to run a sustainable career path in the evolving modeling industry. Subscribe today to join me on my entrepreneurial journey in the competitive world of beauty, fashion, and media. I can’t wait to have you along for what’s next - big changes are coming in 2024!

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